Ethics Policy
For Art Express Advertising Company
At Art Express Advertising Company, ethics are the foundation of our work. We believe that integrity, transparency, and accountability are not just principles—they are competitive advantages. This policy outlines our commitment to ethical practices in every campaign, client relationship, and business decision, ensuring we build trust and deliver value while fostering a positive societal impact.
________________________________________
Our Core Ethical Principles
1. Honesty & Truthfulness
o Deliver accurate, evidence-based insights and avoid misleading claims in all communications.
o Clearly distinguish between factual data and creative expression in campaigns.
2. Transparency
o Disclose partnerships, sponsorships, and affiliate relationships.
o Provide clients with clear pricing, timelines, and campaign performance metrics.
3. Respect for Privacy
o Protect client and consumer data in compliance with GDPR, CCPA, and other regulations.
o Never misuse or sell personal information for unauthorized purposes.
4. Compliance
o Adhere to FTC guidelines, advertising standards, and industry-specific regulations.
o Regularly train teams on legal and ethical updates.
5. Social Responsibility
o Reject projects that promote harmful products (e.g., tobacco, hate speech).
o Prioritize diversity, equity, and inclusion in hiring, campaigns, and vendor partnerships.
6. Environmental Stewardship
o Minimize waste in operations (e.g., digital-first workflows, sustainable sourcing).
o Advocate for eco-conscious messaging in client strategies.
________________________________________
Ethical Practices in Action
Client Relationships
• Conflict of Interest: Disclose any potential conflicts upfront (e.g., working with competing brands).
• Results Integrity: Never manipulate analytics or metrics to inflate campaign success.
• Intellectual Property: Respect copyrights, trademarks, and creative ownership; secure licenses for third-party assets.
Consumer Protection
• Truth in Advertising: Avoid exaggerated claims, false scarcity tactics, or exploitative targeting.
• Informed Consent: Ensure opt-in clarity for data collection (e.g., cookies, email lists).
Workplace Culture
• Zero Tolerance: Prohibit discrimination, harassment, or unethical behavior internally or with partners.
• Whistleblower Protection: Encourage reporting of ethical concerns anonymously via [Ethics Hotline/Email].
________________________________________
Accountability & Enforcement
• Ethics Committee: A cross-functional team reviews policy violations and oversees corrective actions.
• Audits: Regular audits of campaigns, data practices, and client agreements to ensure compliance.
• Consequences: Violations may result in retraining, contract termination, or legal action.
________________________________________
How to Report an Ethical Concern
Contact us confidentially:
• Ethics Hotline: 00966 507307382
• Email: info@artxad.com
• Anonymous Form: https://artxad.com/contact/ All reports are investigated promptly, with no retaliation against whistleblowers.
________________________________________
Why This Matters
1. Trust: Clients choose partners who prioritize ethics over shortcuts.
2. Reputation: Ethical campaigns build lasting brand loyalty and public goodwill.
3. Impact: Responsible marketing drives positive societal change.
________________________________________
Examples of Our Ethical Commitment
• Campaign Withdrawal: Declined a lucrative project promoting gambling to minors.
• Data Advocacy: Educated a client on GDPR compliance, revising their audience targeting strategy.
• Sustainability Shift: Transitioned 80% of print campaigns to carbon-neutral vendors.
________________________________________
Contact Us
For questions about this policy or ethical guidance:
• Email: info@artxad.com
• Phone: 00966 507307382
• Address: Riyadh , Saudi Arabia
________________________________________
© 2025 Art Express Advertising Company. This policy was last updated on 2025 March
For Art Express Advertising Company
At Art Express Advertising Company, ethics are the foundation of our work. We believe that integrity, transparency, and accountability are not just principles—they are competitive advantages. This policy outlines our commitment to ethical practices in every campaign, client relationship, and business decision, ensuring we build trust and deliver value while fostering a positive societal impact.
________________________________________
Our Core Ethical Principles
1. Honesty & Truthfulness
o Deliver accurate, evidence-based insights and avoid misleading claims in all communications.
o Clearly distinguish between factual data and creative expression in campaigns.
2. Transparency
o Disclose partnerships, sponsorships, and affiliate relationships.
o Provide clients with clear pricing, timelines, and campaign performance metrics.
3. Respect for Privacy
o Protect client and consumer data in compliance with GDPR, CCPA, and other regulations.
o Never misuse or sell personal information for unauthorized purposes.
4. Compliance
o Adhere to FTC guidelines, advertising standards, and industry-specific regulations.
o Regularly train teams on legal and ethical updates.
5. Social Responsibility
o Reject projects that promote harmful products (e.g., tobacco, hate speech).
o Prioritize diversity, equity, and inclusion in hiring, campaigns, and vendor partnerships.
6. Environmental Stewardship
o Minimize waste in operations (e.g., digital-first workflows, sustainable sourcing).
o Advocate for eco-conscious messaging in client strategies.
________________________________________
Ethical Practices in Action
Client Relationships
• Conflict of Interest: Disclose any potential conflicts upfront (e.g., working with competing brands).
• Results Integrity: Never manipulate analytics or metrics to inflate campaign success.
• Intellectual Property: Respect copyrights, trademarks, and creative ownership; secure licenses for third-party assets.
Consumer Protection
• Truth in Advertising: Avoid exaggerated claims, false scarcity tactics, or exploitative targeting.
• Informed Consent: Ensure opt-in clarity for data collection (e.g., cookies, email lists).
Workplace Culture
• Zero Tolerance: Prohibit discrimination, harassment, or unethical behavior internally or with partners.
• Whistleblower Protection: Encourage reporting of ethical concerns anonymously via [Ethics Hotline/Email].
________________________________________
Accountability & Enforcement
• Ethics Committee: A cross-functional team reviews policy violations and oversees corrective actions.
• Audits: Regular audits of campaigns, data practices, and client agreements to ensure compliance.
• Consequences: Violations may result in retraining, contract termination, or legal action.
________________________________________
How to Report an Ethical Concern
Contact us confidentially:
• Ethics Hotline: 00966 507307382
• Email: info@artxad.com
• Anonymous Form: https://artxad.com/contact/ All reports are investigated promptly, with no retaliation against whistleblowers.
________________________________________
Why This Matters
1. Trust: Clients choose partners who prioritize ethics over shortcuts.
2. Reputation: Ethical campaigns build lasting brand loyalty and public goodwill.
3. Impact: Responsible marketing drives positive societal change.
________________________________________
Examples of Our Ethical Commitment
• Campaign Withdrawal: Declined a lucrative project promoting gambling to minors.
• Data Advocacy: Educated a client on GDPR compliance, revising their audience targeting strategy.
• Sustainability Shift: Transitioned 80% of print campaigns to carbon-neutral vendors.
________________________________________
Contact Us
For questions about this policy or ethical guidance:
• Email: info@artxad.com
• Phone: 00966 507307382
• Address: Riyadh , Saudi Arabia
________________________________________
© 2025 Art Express Advertising Company. This policy was last updated on 2025 March
